Trends in cosmetic surgery

What are the trends in cosmetic surgery?

Generally, people turn to cosmetic surgery when dissatisfied with the appearance of a specific body part. They use this approach to enhance their physical appearance and boost their self-image.

Reconstructive surgery, which has existed longer than cosmetic surgery, aims to correct physical deformities or functional impairments (e.g., cleft lip) or repair damage caused by injury or prior surgeries (e.g., mastectomy). Typically, reconstructive surgery is covered by health insurance, whereas cosmetic surgery is not. 

Reconstructive surgery and cosmetic surgery are both part of the broader field of plastic surgery.

Society’s perception of cosmetic surgery (sometimes called aesthetic surgery) has shifted significantly for the better; it is now more socially acceptable to openly discuss choosing to alter one’s appearance. Today, on any given weeknight, prime-time reality TV shows let us follow ordinary people through physical transformation journeys. Some procedures (like liposuction) are major, while others (like Botox® injections) take as little as 30 minutes in a doctor’s office. The desire to “fix” or enhance what Mother Nature gave us no longer faces the same disapproval it once did—some might even call it essential to success.

Gifting cosmetic surgery procedures, couples undergoing cosmetic surgery together, and traveling abroad for “surgery vacation” packages are increasingly common. However, according to the ASPS (American Society of Plastic Surgeons), such medical tourism is not without risks: if you encounter an unqualified surgeon or unaccredited healthcare facility, you face a higher risk of complications.

What People Are Seeking

Globally, the most common cosmetic procedures include breast augmentation, liposuction, eyelid surgery, and rhinoplasty (nose reshaping).

Traditionally, cosmetic surgery has been primarily associated with women, but men are now also turning to it to enhance their self-image. In fact, approximately 13% of cosmetic procedures are requested by men. Men aim to maintain or regain a youthful appearance and achieve a more toned physique. To meet these goals, men may opt for procedures like rhinoplasty, eyelid surgery, male breast reduction, and liposuction.